Motion and Still production group dedicated to all live action content started by Alexandra Petruck.

Alexandra Petruck started True Believer Production in 2012 and has dedicated herself to creating beautiful content with talented individuals. Beginning her journey at Brock University where she received her Bachelor of Arts in Theatre Production she went on and worked with some of the greatest names in Canadian production at BellMedia and MTV Canada. From there Alexandra decided to continue her education more into multi media production and moved to New York where she attended New York University's Tisch School of the Arts where she got her degree in Producing / Directing. 

Since then, Alexandra has been very busy with the evolution of True Believer Productions and her own work as a Director and Photographer. Alexandra has work that's been premiered at international film festivals such as the Australian International Fashion Film Festival for her Tom Ford, Velvet Orchid commercial campaign in 2015 and Toronto's largest arts night, Nuit Blanche for her video installation accompanying Japanese visual artist, Tomori Nagamoto. 

Alexandra has also spent a great deal on the road with artists photographing and directing tour videos for bands and singers. in 2014 she directed a live concert video for Universal Music's Platinum Selling Artist, Bobby Bazini at the Montreal Jazz Festival. 

Please visit our contact page to learn more and find out how your project fits with us. 



Fashion - Music - Narrative - Commercial - Corporate - Portraits - Editorial 


Based in Toronto, Los Angeles, New York